There is no better time than now to break from tradition and steer from the private fitness club mold. Historically, clubs have...

Over recent years, the fitness industry has seen a swift rise in the number of boutique fitness studios throwing their hats in the ring. ...

1. Thoughtfully Designed Facility and Layout Take the time to think through an appropriate design and layout of your facility that caters...

1. Reduce Clutter Many fitness facilities are bogged down with all of the accessory items such as mats, kettlebells, stability balls, etc....

The world of fitness has evolved greatly over the past several decades. Trends have come and gone, commercial clubs have risen and...

Operating and executing a well-run, quality, private club fitness program is both a science and an art. The science lies in the heart of...

You have taken the leap of faith, you have updated your fitness center, added more fitness staff, and carved out a great place to host...

The holy grail of club management is member retention. We discuss it, study it and work hard to improve it. But one aspect of engagement...

At a small club in New York City, a fitness concept is inspired by the days of childhood. Remember the days of running around on the...

How to use fitness to create a bond amongst members Imagine a world in which your members enjoy coming to the fitness center. Despite...

The Bay Club Co. plans to expand its luxury brand beyond California's borders to other metropolitan markets, including Denver by the end...

One of the secrets of the endurance of fitness trends, as opposed to fads, is creativity. Re-invention is key. Pilates, Zumba and indoor...

Increasing usage at your club is a key KPI in most retention strategies. A member’s usage is tied into a few key factors; are they using...

As the number of Millennials entering the workforce and establishing themselves grows, so will their incomes. Competing for their...

The clubhouse at Red Rocks Country Club has been closed for major remodeling since January 1. And yet, without a clubhouse and without a...

The National Academy of Sports Medicine, a worldwide authority in the fitness industry, blogs about the need for personal trainers to...

Paul Wiener, Ph. D., Assistant Professor, Northern Arizona University writes, "Club managers should ensure that their clubs have fitness...

Frank Vain, President, McMahon Group, wrote in the August 2013 McMahon Report, “…people only want to belong to clubs that they are going...

If you have not read this report yet... you should: http://mcmahongroup.mybigcommerce.com/ps2012-1/ Noteworthy in this publication is:...

"As the baby boomers age and younger families join your club, the fitness programs at your club need to stay current. One way to keep up...