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Breaking the Private Fitness Club Mold
There is no better time than now to break from tradition and steer from the private fitness club mold. Historically, clubs have...
1 min read
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Commercial Fitness Clubs: What Private Clubs Need to Watch For
Over recent years, the fitness industry has seen a swift rise in the number of boutique fitness studios throwing their hats in the ring. ...
1 min read
14 views


Four Key Elements of a Successful Private Club Fitness Program
1. Thoughtfully Designed Facility and Layout Take the time to think through an appropriate design and layout of your facility that caters...
2 min read
85 views


Maximizing your Boutique Fitness Center
1. Reduce Clutter Many fitness facilities are bogged down with all of the accessory items such as mats, kettlebells, stability balls, etc....
1 min read
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How Fitness Could Damage Club Value
The world of fitness has evolved greatly over the past several decades. Trends have come and gone, commercial clubs have risen and...
1 min read
9 views


Zen and the Art of Private Club Fitness: An Inquiry into Values
Operating and executing a well-run, quality, private club fitness program is both a science and an art. The science lies in the heart of...
1 min read
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Selling in the Private Club Environment
You have taken the leap of faith, you have updated your fitness center, added more fitness staff, and carved out a great place to host...
2 min read
15 views


The Overlooked Aspect of Retention
The holy grail of club management is member retention. We discuss it, study it and work hard to improve it. But one aspect of engagement...
2 min read
12 views


Recess
At a small club in New York City, a fitness concept is inspired by the days of childhood. Remember the days of running around on the...
1 min read
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Fitness Clubs = Communities
How to use fitness to create a bond amongst members Imagine a world in which your members enjoy coming to the fitness center. Despite...
1 min read
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The Bay Club is Coming to Denver
The Bay Club Co. plans to expand its luxury brand beyond California's borders to other metropolitan markets, including Denver by the end...
1 min read
121 views


Pilates, Zumba and Indoor Cycling Popularity
One of the secrets of the endurance of fitness trends, as opposed to fads, is creativity. Re-invention is key. Pilates, Zumba and indoor...
1 min read
4 views


Give Members More Reasons to Visit
Increasing usage at your club is a key KPI in most retention strategies. A member’s usage is tied into a few key factors; are they using...
1 min read
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What do Club Members Want?
As the number of Millennials entering the workforce and establishing themselves grows, so will their incomes. Competing for their...
1 min read
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Where do we go from here?
The clubhouse at Red Rocks Country Club has been closed for major remodeling since January 1. And yet, without a clubhouse and without a...
1 min read
6 views


Talking, the New Texting
The National Academy of Sports Medicine, a worldwide authority in the fitness industry, blogs about the need for personal trainers to...
1 min read
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Quit ignoring your members
Paul Wiener, Ph. D., Assistant Professor, Northern Arizona University writes, "Club managers should ensure that their clubs have fitness...
1 min read
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The First Lesson...
Frank Vain, President, McMahon Group, wrote in the August 2013 McMahon Report, “…people only want to belong to clubs that they are going...
1 min read
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Health, Fitness & Recreation Offerings, McMahon Group Pulse Survey Report
If you have not read this report yet... you should: http://mcmahongroup.mybigcommerce.com/ps2012-1/ Noteworthy in this publication is:...
1 min read
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Baby Boomers, Specialty Training
"As the baby boomers age and younger families join your club, the fitness programs at your club need to stay current. One way to keep up...
1 min read
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