NEWS & INSIGHTS
NEWS & INSIGHTS
NEWS & INSIGHTS
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Club Value
  • 1 min

Club Value

Colorado’s private club landscape remains optimistic-both for clubs and for prospective members. Value is the operative word. On the prog...
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The Overlooked Aspect of Retention
  • 2 min

The Overlooked Aspect of Retention

The holy grail of club management is member retention. We discuss it, study it and work hard to improve it. But one aspect of engagement ...
9 views
The Most Popular Amenity: Fitness and Wellness
  • 1 min

The Most Popular Amenity: Fitness and Wellness

A quote from Dana Dichiara, Mountain Brook Club - General Manager Originally published in the Club Spa and Fitness Association Summer 201...
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Fitness Clubs = Communities
  • 1 min

Fitness Clubs = Communities

How to use fitness to create a bond amongst members Imagine a world in which your members enjoy coming to the fitness center. Despite the...
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Give Members More Reasons to Visit
  • 1 min

Give Members More Reasons to Visit

Increasing usage at your club is a key KPI in most retention strategies. A member’s usage is tied into a few key factors; are they using ...
3 views
Country Club Fitness is Different
  • 1 min

Country Club Fitness is Different

"The most frequent users of fitness centers in clubs are Baby Boomers and seniors—many of which find large commercial gyms intimidating. ...
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The First Lesson...
  • 1 min

The First Lesson...

Frank Vain, President, McMahon Group, wrote in the August 2013 McMahon Report, “…people only want to belong to clubs that they are going ...
1 view
Doubting the viability of country club fitness?
  • 1 min

Doubting the viability of country club fitness?

The number one reason for doubting the viability of fitness in a club is its widespread availability in the marketplace. But that's like ...
6 views
Health, Fitness & Recreation Offerings, McMahon Group Pulse Survey Report
  • 1 min

Health, Fitness & Recreation Offerings, McMahon Group Pulse Survey Report

If you have not read this report yet... you should: http://mcmahongroup.mybigcommerce.com/ps2012-1/ Noteworthy in this publication is: "F...
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Baby Boomers, Specialty Training
  • 1 min

Baby Boomers, Specialty Training

"As the baby boomers age and younger families join your club, the fitness programs at your club need to stay current. One way to keep up w...
15 views
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