Colorado’s private club landscape remains optimistic-both for clubs and for prospective members. Value is the operative word. On the...

The holy grail of club management is member retention. We discuss it, study it and work hard to improve it. But one aspect of engagement...

A quote from Dana Dichiara, Mountain Brook Club - General Manager Originally published in the Club Spa and Fitness Association Summer...

How to use fitness to create a bond amongst members Imagine a world in which your members enjoy coming to the fitness center. Despite...

Increasing usage at your club is a key KPI in most retention strategies. A member’s usage is tied into a few key factors; are they using...

"The most frequent users of fitness centers in clubs are Baby Boomers and seniors—many of which find large commercial gyms intimidating....

Frank Vain, President, McMahon Group, wrote in the August 2013 McMahon Report, “…people only want to belong to clubs that they are going...

The number one reason for doubting the viability of fitness in a club is its widespread availability in the marketplace. But that's like...

If you have not read this report yet... you should: http://mcmahongroup.mybigcommerce.com/ps2012-1/ Noteworthy in this publication is:...

"As the baby boomers age and younger families join your club, the fitness programs at your club need to stay current. One way to keep up...