Membership

Club Value

Colorado’s private club landscape remains optimistic-both for clubs and for prospective members. Value is the operative word. On the...

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The Overlooked Aspect of Retention

The holy grail of club management is member retention. We discuss it, study it and work hard to improve it. But one aspect of engagement...

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The Most Popular Amenity: Fitness and Wellness

A quote from Dana Dichiara, Mountain Brook Club - General Manager Originally published in the Club Spa and Fitness Association Summer...

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Fitness Clubs = Communities

How to use fitness to create a bond amongst members Imagine a world in which your members enjoy coming to the fitness center. Despite...

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Give Members More Reasons to Visit

Increasing usage at your club is a key KPI in most retention strategies. A member’s usage is tied into a few key factors; are they using...

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Country Club Fitness is Different

"The most frequent users of fitness centers in clubs are Baby Boomers and seniors—many of which find large commercial gyms intimidating....

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The First Lesson...

Frank Vain, President, McMahon Group, wrote in the August 2013 McMahon Report, “…people only want to belong to clubs that they are going...

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Doubting the viability of country club fitness?

The number one reason for doubting the viability of fitness in a club is its widespread availability in the marketplace. But that's like...

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Health, Fitness & Recreation Offerings, McMahon Group Pulse Survey Report

If you have not read this report yet... you should: http://mcmahongroup.mybigcommerce.com/ps2012-1/ Noteworthy in this publication is:...

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Baby Boomers, Specialty Training

"As the baby boomers age and younger families join your club, the fitness programs at your club need to stay current. One way to keep up...

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