There is no better time than now to break from tradition and steer from the private fitness club mold. Historically, clubs have...

Over recent years, the fitness industry has seen a swift rise in the number of boutique fitness studios throwing their hats in the ring. ...

1. Thoughtfully Designed Facility and Layout Take the time to think through an appropriate design and layout of your facility that caters...

Thinking of adding a new space at your club for fitness or improving a current space? There are some things we can learn from commercial...

1. Reduce Clutter Many fitness facilities are bogged down with all of the accessory items such as mats, kettlebells, stability balls, etc....

The world of fitness has evolved greatly over the past several decades. Trends have come and gone, commercial clubs have risen and...

What techniques for selling personal training, group fitness, and other programs are appropriate for your club? You must certainly...

Operating and executing a well-run, quality, private club fitness program is both a science and an art. The science lies in the heart of...

You have taken the leap of faith, you have updated your fitness center, added more fitness staff, and carved out a great place to host...

Group exercise continues to be a meaningful factor in member engagement and club value. There is always room for new and fun equipment to...

Keep it FRESH! Imagine eating the same menu for dinner each and every week, day after day. As you could guess, that would likely get...

It is no secret that high intensity interval training (HIIT) is the big thing. More and more gyms are launching HIIT protocols to attract...

You can embrace meshing consumers' increasing familiarity with technology into their programming. Consumers can use fitness trackers,...

If your fitness center is like most country club fitness centers, then noise pollution is something you discuss in your meetings. An easy...

As the number of Millennials entering the workforce and establishing themselves grows, so will their incomes. Competing for their...

The clubhouse at Red Rocks Country Club has been closed for major remodeling since January 1. And yet, without a clubhouse and without a...

The National Academy of Sports Medicine, a worldwide authority in the fitness industry, blogs about the need for personal trainers to...

Paul Wiener, Ph. D., Assistant Professor, Northern Arizona University writes, "Club managers should ensure that their clubs have fitness...

What we are willing to do for our kids is mind-boggling. From birthday parties to after-school activities, there isn’t a direction that...

"The most frequent users of fitness centers in clubs are Baby Boomers and seniors—many of which find large commercial gyms intimidating....