Raising the bar on your self-serve fitness operation requires three simple changes:

There is no better time than now to break from tradition and steer from the private fitness club mold. Historically, clubs have...

The world of fitness has evolved greatly over the past several decades. Trends have come and gone, commercial clubs have risen and...

The fitness industry as a whole is booming with new budget gyms and boutique studios popping up on every corner. Despite the competition...

Colorado’s private club landscape remains optimistic-both for clubs and for prospective members. Value is the operative word. On the...

Group exercise continues to be a meaningful factor in member engagement and club value. There is always room for new and fun equipment to...

"One of the eye-opening findings in the 2013 landmark NCA study Navigating the Future: The Outlook for Private Clubs was that our expert...

Increasing usage at your club is a key KPI in most retention strategies. A member’s usage is tied into a few key factors; are they using...

1. Did you think 1000 Hills Fitness was only for country clubs with a fitness center already built? 2. Would you like to be part of a...

As the number of Millennials entering the workforce and establishing themselves grows, so will their incomes. Competing for their...

The clubhouse at Red Rocks Country Club has been closed for major remodeling since January 1. And yet, without a clubhouse and without a...

Paul Wiener, Ph. D., Assistant Professor, Northern Arizona University writes, "Club managers should ensure that their clubs have fitness...

What we are willing to do for our kids is mind-boggling. From birthday parties to after-school activities, there isn’t a direction that...

The number one reason for doubting the viability of fitness in a club is its widespread availability in the marketplace. But that's like...

If you have not read this report yet... you should: http://mcmahongroup.mybigcommerce.com/ps2012-1/ Noteworthy in this publication is:...

"As the baby boomers age and younger families join your club, the fitness programs at your club need to stay current. One way to keep up...