Colorado’s private club landscape remains optimistic-both for clubs and for prospective members.
Value is the operative word. On the programming side, clubs are offering more for the money than ever before. Monthly calendars brim with classes ranging from aerobics to tennis to Zumba.
Most clubs now emphasize their fitness centers, spa services, on-site childcare and family-centric, non-golf programming. Although golf courses remain a major amenity, "it’s now golf with a small ‘g’ instead of a capital ‘G,’". ClubCorp CEO Eric Afield told The New York Times last summer (2014).