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Scott Poston, M.S.

Founder & President

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Aquatic Programming for Clubs

According to the U.S. Census Bureau, swimming is the fourth most popular recreational activity in the U.S. Due to this surge in popularity, numerous clubs are beginning to expand and enhance their aquatic facilities in order to increase member satisfaction.

So how can you use your pools to attract new members and keep current ones engaged?

The first step is to launch a unique and diverse offering of aquatic programming. Provide the best quality classes, clinics and programs.

Offer group lessons that range from Mommy and Me classes all the way up to pre-competitive lessons. Also offer private swim lessons for all ages and levels. Have a large inflatable obstacle course available for birthday parties.

Implement programming that everyone can participate in. From toddlers to teens to older adults, ensure everyone can get involved. Have Masters Swim, aqua fitness classes, triathlon swim programming, kid's swim clinics, etc.

However, a class will only be as successful as the instructor. A big factor in the success of your aquatic programming is the quality of the staff.

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