In today’s club environment it is important you seek ways to diversify your products and services. Sometimes that means actively seeking new opportunities, while sometimes they just come to you unexpectedly. However, in order for that to happen, you have to be open.
As an executive you have the desire to maintain your current business conditions, improve in certain areas, but also find ways to grow. Where you may struggle is in looking too close to the business at hand. What you must always do is be open to new ideas. That doesn’t mean going and chasing every new opportunity laid before you, but be strategic about your growth. Look at the opportunities that fit your wheelhouse and where you could truly make a difference or provide value.
1000 Hills Fitness hasn’t gone far from its core competency, but by being open to new and innovative opportunities, it has been able to grow the business without making major adjustments to its clubs.
What are the opportunities you are overlooking for growth?
