Modern Fitness Management
Outdated, but not dead, pillars of fitness
management used to include a deep understanding of clinical exercise programming and implementation standards. Managers learned about organizational design, the pros and cons of this certification agency versus that one (e.g., ACSM, NSCA, NASM, and ACE), choosing the right equipment, and maintaining a facility.
These pillars are still important, but they do not define success anymore.
This perspective walks you through three essential updates to the fitness management playbook, including:
1. Staffing model
2. The first step in "service-selling"
3. How to keep up with the evolutionary rate in fitness