There is no better time than now to break from tradition and steer from the private fitness club mold. Historically, clubs have encouraged member interaction and engagement through social events, dining, racquet sports, and of course, golf.  While fitness is certainly...

Over recent years, the fitness industry has seen a swift rise in the number of boutique fitness studios throwing their hats in the ring.  Customers are demanding more of their experiences and boutiques offer a more personal and often times more convenient approach to f...

The world of fitness has evolved greatly over the past several decades.  Trends have come and gone, commercial clubs have risen and fallen, and most importantly, consumers have much higher expectations of their fitness programs, facilities, and experiences.  Much like...

Starting up a fitness center for a private club is no easy task.  Fitness operations have become much more complex due to growing consumer expectations and a seemingly endless amount of choices to choose from.  Below are some tips to follow that will ensure you have a...

The fitness industry as a whole is booming with new budget gyms and boutique studios popping up on every corner.  Despite the competition in the fitness space, an opportunity has been created for country clubs to stand out amongst other clubs.  Fitness is the future of...