"It's not the machines, stupid. It's the people."

From the original green machine himself, Lou Ferrigno. Country clubs across the nation are installing fitness centers. Kudos! Your members thank you! But as Lou reminds us, it’s not the machines that matter, but the people. 

 

You don’t build a beautiful dining room, bring in an award-winning executive chef, and then hire minimum wage servers to deliver the experience to your members... do you? Find great people propelled by great fitness programs, and your members will double-down on thanking you.

 

 

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