Doubting the viability of country club fitness?

The number one reason for doubting the viability of fitness in a club is its widespread availability in the marketplace.

 

But that's like refusing to install an F&B operation simply because the local strip mall has numerous food options...

 

You can and should compete with these store front fitness operations who are in the business of churning members.

 

Country clubs can and SHOULD provide an alternative to these low cost competitors.

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