If you have not read this report yet... you should: http://mcmahongroup.mybigcommerce.com/ps2012-1/
Noteworthy in this publication is:
"Fitness use at clubs is up over the last 3 years, and the 46 to 65 age group are the heaviest users, amounting to 69% of use."
Quit Ignoring Your Members
Trend Spotting: Mobile Exercise Apps
Characteristics of a Successful Fitness Pro
Fitness Pro Action Plan
Raising the Bar on Self-Serve Fitness Operations
Infographic: 9 things about fitness management
Grand Opening a Private Club Fitness Center (Check...
Can Private Clubs Learn from Commercial Fitness?