October 24, 2018

Over recent years, the fitness industry has seen a swift rise in the number of boutique fitness studios throwing their hats in the ring.  Customers are demanding more of their experiences and boutiques offer a more personal and often times more convenient approach to fitness.  Relationships are created and often times boutiques follow a pay as you go pricing model. That being said, commercial fitness is still alive and well and gyms are taking note of the shift in the consumer mindset.  When designing your facility and programming, watch for these three things in commercial fitness:

1. Technology

Box gyms are turning to technological solutions to up their game.  These solutions are meant to enhance user experience, connect them to relevant programs and services, and track progress

2. Increase in social opportunities

Fitness is becoming an increasingly social activity.  This is especially true amongst the millennial generation.  Watch for a shift in the co...

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