August 10, 2015

You can embrace meshing consumers' increasing familiarity with technology into their programming.


Consumers can use fitness trackers, heart rate monitors, stream workouts online or via mobile phone and access an online membership portal to hold them accountable to their goals. Some clubs have integrated fitness tracking capability into their programs or offered equipment that can sync up with heart rate and activity tracking devices.


There's another trend in fitness that's technology-based, and that's on-demand fitness classes. Simply, facility users can choose from a library of classes on video through a kiosk, then exercise along with it. Additional features include data analysis and schedule management for operators. Everyone wins.


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