To compel your members to utilize your fitness center you need to entice them with every benefit and feature of the equipment, the operation, the services, and anything else you can think of to nudge them into fitness (at your club). But that means you need the right equipment, the right operation, and the right services that are capable of such great feats.

​

Read our guide to learn more about:

​

• Understanding market dynamics in general, and in your neighborhood

​

• Brand positioning

​

• An operating plan that is private club tested and focused upon:

        - Just right people

        - Just right processes

        - Just right leadership

​

• Managing to the appropriate KPIs